Social media marketing today is about because common as chapped lips from the winter. Just about everywhere an individual turn, you can Like anything (Facebook), Tweet it (Tweets), +1 it (The search engines), etc. Of course, there's also Tumblr, Flickr, FourSquare, Digg, and the list continues on and on... I came across the most up-to-date Nielsen Social Media Record, and it read like some of those bathroom books full connected with fun facts.
According to Nielsen,
Social Media's popularity is constantly on the grown, connecting people with just about everything they watch and invest in. Whether it's a company icon inviting consumers for connecting with a company about LinkedIn, a news ticker promoting an anchor's Twitter take care of or an advertisement inquiring a consumer to "Like" something on Facebook, people are constantly being driven to social media. The latest Nielsen insights provide some answers on precisely how powerful this influence is on consumer behavior, both online and down.
In the U. S., social networks and websites reach nearly 80 per cent of active U. S. internet users and represent virtually all American's time online. The value of some time consumers spend online and on social networks and blogs is still growing, most visible through your influence on purchase judgements. For instance, 60 percent of folks who use three of more digital methods of research for product purchases learned all about a specific brand of retailer from the social networking site. Forty-eight percent of these consumers taken care of immediately a retailer's offer posted on Facebook.
Feel free to see the entire report here if you'd prefer, but there's some pretty cool gems on this report:
• Americans spend more moment on Facebook than they do on every other website.
• Close to 40 percent of social networking users access social media content using their company mobile phone
• Internet users over age 55 are driving the growth of social network through the mobile world wide web
• Across a snapshot regarding 10 major global promotes, social networks and sites reach over three-quarters of active internet surfers
Pretty cool stuff huh? It's so neat to determine, especially in my life, how advertising has long gone from billboards and airwaves spots to little banners about Pandora and "Like Bodybuilding? " links on our Facebook. And looking ahead, what does this mean for internet advertising? Well for one, the trend is more and more folks are using cellular devices for their social social networking needs. Also, more and more individuals are watching video on their own phones. See Nielsen chart below. It doesn't take Stephen Hawking to figure out that online advertising will keep grow and most probably find an increased presence on mobile phones. Especially with 70 % of adult online interpersonal networkers shopping online, and an increase in product research and coupons via tumblr mobile phones, its time to commence hammering out that offer layouts for Droid units.
Social networking apps include the third-most used amongst Ough. S. smartphone owners. Power to the people.
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